The MSRP Tier System: Pricing $29 Wholesale Frames Across 5 Retail Tiers Without Looking Greedy
Sell More Frames · Guide · 16 min read
The MSRP Tier System: Pricing $29 Wholesale Frames Across 5 Retail Tiers Without Looking Greedy
Buying frames at flat $29 wholesale and pricing them retail at $99–$329 is a margin story most dispensaries get wrong — either underpricing (and leaving money on the table) or overpricing uniformly (and looking greedy). The Peaks MSRP tier system maps frames to 5 retail tiers based on material, construction, and category.
Status Companion to the existing MSRP Guide. Full version publishing Q1 2026.
What this guide covers
- The 5-tier retail structure: Everyday $99–$149, Clip-On $139–$189, Style & Signature $149–$229, Sun Specialty $169–$249, Premium Performance $229–$329
- Which Peaks SKUs map to which tier and why
- The patient conversation when comparing across tiers
- How to use tier laddering on the dispensary board
- What changes when patients have direct-billing insurance
- Avoiding the “everything is $99” race-to-the-bottom trap
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