The Independent Optical Operator's Handbook

Hardback handbook with eyeglasses
A Peaks Flagship Resource

The Independent Optical Operator’s Handbook

An 80-page PDF guide to opening, running, and growing an independent optical practice in Canada. Free for approved Peaks trade accounts.

FIRST EDITION  ·  Releasing Q3 2026.

What’s inside

  1. CHAPTER 01

    Opening your practice

    Provincial licensing, location selection, dispensary setup, financing options.

  2. CHAPTER 02

    Insurance & billing

    Direct-billing setup with Sun Life, Manulife, Canada Life, Green Shield, Pacific Blue Cross, NIHB, ODSP, VAC.

  3. CHAPTER 03

    Inventory & merchandising

    Par-level math, frame board curation, seasonal calendars, deadstock liquidation.

  4. CHAPTER 04

    Dispensing operations

    Counter scripts, second-pair capture, lens upsell, complaint handling.

  5. CHAPTER 05

    Staff & continuing education

    Hiring opticians in a shortage market, intern-supervision rules, provincial CE compliance.

  6. CHAPTER 06

    Marketing & growth

    Local SEO, Google Business Profile, insurer-network listings, partnership outreach.

  7. CHAPTER 07

    Competing with chains and D2C

    Positioning against FYi, Hakim, Costco, Clearly, BonLook.

  8. APPENDICES

    Reference material

    Provincial regulatory contacts, billing-code references, downloadable templates.

Get the Handbook on release

Free for approved trade accounts. Apply to be added to the release list.

Apply for a trade account