Resources  · Style & Trends
Style & Trends
Frame material buyer’s guides, shape-to-face matrices, Canadian seasonal trend forecasts, and the dispensing tips behind the trends. Reference material your team can pull up at the counter mid-conversation.
Cornerstone guides
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01
Acetate vs Titanium vs Stainless Steel vs Aluminum: A Canadian Dispenser’s Buyer’s Guide
The reference card for the counter conversation. Properties, weight, durability, allergy, price tier, and dispensing tips per material.
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02
Frame Shape Matrix: Matching Round, Oval, Square, and Heart Faces
Six face shapes mapped to frame geometry that flatters each, with the rationale opticians can articulate. Downloadable counter chart.
In development — Q2–Q3 2026
- The 2026 Canadian Frame Trend Forecast (annual)
- Bio-acetate & sustainable frames: a dispenser’s primer
- Colour & complexion theory for frame selection
