Trade partners only
The Suggested Retail MSRP Guide is for approved trade accounts.
Our five-tier retail pricing reference is shared with active Peaks stockists. It maps every catalogue style to a recommended retail price and walks through the margin math behind each tier.
What's inside
- Five-tier MSRP framework with per-tier rationale
- Anchor retail prices for every active SKU in the Peaks catalogue
- Conversation scripts for holding price at the counter
- Margin math that keeps you above 70% gross on curated frames
- Refreshed every quarter as new styles drop
Need a primer before applying? Read Value Selling vs Brand Selling for the margin thesis, or the public-facing MSRP Tier System article on the Peaks blog.
