Suggested MSRP

Pricing reference for Peaks Optical Solutions trade partners.

This guide reflects typical retail price bands for the Peaks catalogue in independent Canadian optical practices. All wholesale frames are priced at $29 CAD flat. Your retail markup is yours to set, but the bands below reflect what comparable frames sell for at retail in similar shops.

Suggested MSRP: $99 – $149 CAD

Aluminum and basic acetate optical frames in classic shapes (round, rectangle). Volume movers. Anchor the lower price point in your display and drive walk-in conversions for first-time eyewear buyers, students, and budget-conscious patients.

Typical markup: 3.5x – 5x wholesale

Recommended MSRP anchor: $129

Suggested MSRP: $149 – $229 CAD

Cat-eye acetates, stainless steel frames, and premium acetate finishes. These are the style-driven purchases where the customer is buying the look as much as the function. Best margin opportunity in the mid-tier.

Typical markup: 5x – 7x wholesale

Recommended MSRP anchor: $179

Suggested MSRP: $229 – $329 CAD

Titanium rimless and titanium full-frame. The highest-margin tier of the catalogue. Targets customers who walk in asking about lightweight, hypoallergenic, or progressive-compatible frames. Strong pairing with premium lens upsells.

Typical markup: 7x – 10x wholesale

Recommended MSRP anchor: $279

Suggested MSRP: $169 – $249 CAD

Acetate and stainless steel sunglass frames. Drives spring/summer revenue and provides an upgrade path for existing customers (Rx sunglass kits, second-pair sales).

Typical markup: 5x – 7x wholesale

Recommended MSRP anchor: $199

Suggested MSRP: $139 – $189 CAD

Frames with magnetic clip-on sun lens. Sell as "two products in one" — strong margin opportunity since the perceived value covers both optical and casual sun. Position as a budget-friendly alternative to two separate purchases.

Typical markup: 4.5x – 6x wholesale

Recommended MSRP anchor: $169

Pricing strategy notes

Anchor pricing works. Use the recommended anchor MSRP on your tags, then offer 15–25% promotional discounts during seasonal pushes. This protects margin while letting you run "sale" pricing without erosion.
Bundle with lens packages. Frame + premium progressive lens packages let you absorb modest frame discounts inside the package while protecting overall transaction margin.
Display tiers visibly. Customers who see a $129 frame next to a $279 frame self-select into a price tier — increases your average order value vs. flat-priced displays.

This guide is provided as a reference. Final retail pricing is at the sole discretion of each trade partner. Peaks Optical Solutions does not require or enforce minimum advertised pricing.

Built for optical providers

Peaks exists for the operators that big distributors treat as an afterthought. We answer email, we ship on time, and we keep the catalogue tight enough that you can actually browse it without scrolling for an hour. Apply for a trade account and we will have you set up within 1–2 business days.

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