Resources · For approved trade partners

Monthly social kit for stockists.

Independent opticians don't have time to make Instagram content. We do. Every month our trade partners get a drop of ready-to-post tiles, short Reels, captions, and editable templates so your social presence works without eating your day.

What's in each monthly drop

• 8 Instagram-ready tiles of new and signature frames, clean studio photography
• 2 short Reels clips (try-on, hinge close-up, 360 rotation)
• Captions in 3 voices (educational, sales, lifestyle) you can copy or remix
• Editable Canva templates with a slot to drop your store logo on every tile
• Hashtag and timing notes for Instagram, Facebook, and LinkedIn
• Themed monthly drops: New This Month, Cat-Eye Edit, Sunglasses Pre-Season, Back-to-School, Holiday Gifting

Your local Instagram presence drives more in-store traffic than any single Peaks marketing channel. We want to make it as low-effort as possible.

Why we made this

Across our trade-partner conversations and the 2026 Pulse Report data, indies who maintained an active Instagram and Google Business presence outperformed silent indies by 15-20% in unit growth, controlled for market. Most indies don't post regularly because they don't have time. We're removing that bottleneck.

For background on the underlying marketing playbook, see the Marketing Your Independent pillar.

First drop ships

Monthly cadence starting with the first drop in the coming weeks. Drops include studio photography, AI-generated motion content (always hand-finished, never raw), and templated graphics with the mountain motif from the Peaks identity.