Resources · Marketing Your Independent
Marketing Your Independent
Local SEO, Google Business Profile optimization, Instagram strategy for opticals, insurer-network listings, and the partnership tactics that actually drive foot traffic. No agency-speak, just what works for a single location in a Canadian market.
Featured · For trade partners
The Peaks Stockist Social Kit
Monthly drop of Instagram-ready frame tiles, short Reels clips, captions in three voices, and editable Canva templates so you can drop your store logo on every asset. Free for approved Peaks trade accounts. Removes the single biggest blocker to a consistent local social presence.
See what's in the kit →Start here
Interview · 13 min read
Talkerstein on Web, Marketing & Automation for the Independent Optical
Rishon and Arthur, the team behind Talkerstein.com, on the realistic web, local-marketing, and automation moves a small independent optical can make to compete with chains and D2C without a big budget.
Read the interview →By Talkerstein.com, a marketing, web, and automation studio for independent optometry practices and eyewear retailers.
In development. Q2–Q3 2026
- Google Business Profile setup and ongoing optimization for opticals
- Local SEO for single-location dispensaries: NAP citations, review velocity, schema
- Instagram and TikTok playbooks built for inventory (not lifestyle) merchants
- Getting listed on Manulife, Sun Life, Green Shield provider directories
- Local partnership outreach: schools, sports clubs, employer benefits coordinators
- Reactivation email campaigns for past patients
