Resources for Canadian independent opticians.
Practical playbooks, market reports, sales scripts, and tools. Built by opticians, for opticians. Free to read. The premium guides ask for your name and store before unlocking.
Premium guides
The cornerstone reads. Each one is a 5-10 minute deep guide on a position-defining topic. Free with a name and email.
Value Selling vs Brand Selling
Why fit, service, and story beat brand-name-tax for independents. Margin math + scripts for the "why aren't these Ray-Ban?" question.
PremiumThe Meta Glasses Playbook
How to talk about smart eyewear with patients. Neutral framing, threat analysis, EMF conversation, and three positioning options for your store.
Annual · PremiumState of Independent Optical in Canada 2026
The annual Peaks Pulse Report. Five forces, four working moves, three predictions. Updated every May.
Tools & calculators
Free utilities for Canadian dispensaries. The Mix Planner is a lead-gen tool; the calculators are direct inputs.
Inventory Mix Planner
Four questions → a custom 20-frame mix matched to your store, emailed back within one business day.
Frame Margin Calculator
Wholesale + insurance + lab → gross margin per pair, annual contribution, break-even units.
Inventory Turn Calculator
SKU count + monthly units + COGS → your turn rate against Canadian indie benchmarks.
The seven pillars
Topic hubs. Each one curates the cornerstone guides, blog articles, and tools for one part of running an independent optical.
PILLAR 01
Run Your Practice
Insurance billing, hiring in an optician-short market, POS, daily operations.
PILLAR 02
Sell More Frames
Dispensing scripts, second-pair capture, lens upsell, the tradecraft of retail margin.
PILLAR 03
Merchandising & Inventory
Frame board curation, turn-rate benchmarks, par-level math, seasonal calendars.
PILLAR 04
Style & Trends
Frame material guides, shape-to-face matrices, Canadian seasonal forecasts.
PILLAR 05
Marketing Your Independent
Local SEO, Google Business, Instagram, insurer-network listings, partnerships.
PILLAR 06
Canadian Regulatory Hub
Provincial colleges, NIHB, OHIP, RAMQ, Bill 36, dispensing law.
Featured articles
A starting set from across the seven pillars. The full library lives at /blogs/resources (22 articles and growing).
The Second-Pair Script
How one Newmarket optical took second-pair capture from 14% to 29% in 90 days. The script + printable counter card.
Sell More Frames · PlaybookBeating Costco on Value (Not Price)
Where Costco wins, where they don't, and the positioning that keeps insured patients in your chair.
Run Your Practice · GuideDirect Billing Decoded
Sun Life, Manulife, Canada Life, Green Shield, Pacific Blue Cross compared on setup, friction, and payment cycle.
Merchandising · ReportFrame Turn Rate Benchmarks
From Peaks' own order data across 100+ Canadian dispensaries. Plus the four moves that lift a 1.4 to a 2.2.
Regulatory · GuideNIHB Frame Allowance 2026
The province-by-province allowance grid, pre-determination triggers, and rejection patterns to plan around.
Style & Trends · Buyer's GuideAcetate vs Titanium vs Stainless
The reference your dispensing team can pull up at the counter. Properties, weight, durability, allergy, dispensing tips.
Education & flagship resources
Peaks Academy
Free micro-courses for Canadian opticians and dispensing staff. Six modules launching through 2026. Frame styling, materials, direct-billing, second-pair, merchandising, CE compliance. Pursuing OAC accreditation.
Flagship resourceThe Operator's Handbook
An 80-page PDF guide to opening, running, and growing an independent optical in Canada. Free for trade accounts. Q3 2026 release.
Trade partners onlyStockist Social Kit
Monthly drop: 8 Instagram tiles, 2 Reels clips, captions, editable Canva templates with your store logo. Free for stockists.
Built for Canadian independent opticians.
Peaks Optical Solutions is a Canadian wholesale eyewear supplier based in Newmarket, Ontario. Curated catalogue, trade pricing for approved accounts, 48-hour dispatch, first order 10 frames.
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