We sell to optical retailers only — not to the public. The application lets us verify that and keeps pricing out of the wrong hands, which matters for your margins as much as ours. It's a short form and usually approved within one to two business days.
Calmar
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Why stock this: The rectangle is your highest-volume men's shape, it fits the widest range of faces and rarely sits on the wall long. Stainless Steel lets you carry several colourways in one style instead of multiple shapes.
Best for: any men's-focused display; size the opening order up on this category.
Specs
- Shape: Rectangle
- Material: Stainless Steel
- Construction: Full Frame
- Measurements: 55-20-145 mm (lens · bridge · temple)
- Fit: Men's
- Colourways available: 3 (Matte Black, Gun, Gold/Black)
- MSRP tier: Style & Signature ($149 – $229 CAD)
- Recommended MSRP anchor: $179 CAD
See the Suggested Retail MSRP Guide for tier reference.





