An interview with Cleverpays.ca on how independent optical practices should think about POS, integrated payments, Canadian surcharging rules, hardware, and reconciling card settlements against insurance direct billing.
Rishon and Arthur of Talkerstein.com on the realistic web, local-marketing, and automation moves a small independent optical can make to compete with chains and D2C without a big budget.
Input your SKU count, monthly units sold, and average cost of goods. The calculator outputs your turn rate, compares against the Canadian independent benchmark, and identifies the 2-3 moves most...
Input wholesale cost + insurance reimbursement + lab cost. Outputs gross margin per pair, annual unit-margin contribution, and break-even units. The math behind a sustainable Canadian dispensary.
The printable counter chart your dispensing team can use to guide face-shape conversations. Round, oval, square, heart, oblong, and diamond face shapes mapped to frame geometry that flatters each.
The reference guide Canadian dispensers can pull up at the counter mid-conversation. Properties, weight, durability, allergy considerations, price tier logic, and the dispensing tips per material.
Costco Optical undercuts independent dispensary pricing by roughly 25%. Independents can't match the price floor but they don't need to. Positioning, signage, scripts, and service moves that win on value.
Newsletter
Buying frames at $29 wholesale and pricing them across a 5-tier retail structure ($99 to $329) without eroding patient trust. The Peaks MSRP tier system, with rationale per tier and...
A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...
Back-to-school is the #1 pediatric eyewear window in Canada. The order-by dates, pediatric SKU mix, RAMQ See Better to Succeed sync for Quebec, and the merchandising calendar that makes the...
A 30-minute quarterly SOP for systematically identifying the bottom 15% of frames on your board, liquidating them without devaluing the brand, and freeing capital for fresher SKUs. Includes a downloadable...
What 'good' frame turn rates look like for Canadian independent optical practices, based on Peaks' own anonymized order data across 100+ Canadian dispensaries. Plus the four moves that get a...
OHIP covers eye exams for Ontario seniors over 65 but covers nothing toward frames or lenses. Five counter scripts that move the conversation from 'I have OHIP' to a respectful,...
Veterans Affairs Canada's Program of Choice 14 covers vision care for eligible veterans, including multiple pairs and Rx sunglasses for medical conditions. A dispenser's step-by-step walkthrough.
