The Canadian Independent's Back-to-School Frame Calendar: Order Timing, Pediatric SKUs, RAMQ Sync
Merchandising & Inventory · Guide · 18 min read
The Canadian Independent’s Back-to-School Frame Calendar: Order Timing, Pediatric SKUs, RAMQ Sync
Back-to-school is the single largest pediatric eyewear demand window in Canada — and for Quebec dispensaries, it’s when See Better to Succeed claims spike. Yet most independents under-order or under-merchandise the window because the calendar isn’t written down anywhere. This guide writes it down.
Status Full version publishing Q2 2026 (in time for ordering window). Refreshed annually each June.
What this guide covers
- The Canadian back-to-school calendar: when families actually shop
- Order-by dates to land stock in time
- Pediatric SKU mix: durability, size range, color options
- Quebec sync: RAMQ See Better to Succeed alignment
- Merchandising plays: window display, in-store signage, parent communication
- Eye-exam partnership outreach: local pediatric optometrists, schools, summer camps
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