audience:optician

The printable counter chart your dispensing team can use to guide face-shape conversations. Round, oval, square, heart, oblong, and diamond face shapes mapped to frame geometry that flatters each.

audience:optician

The reference guide Canadian dispensers can pull up at the counter mid-conversation. Properties, weight, durability, allergy considerations, price tier logic, and the dispensing tips per material.

audience:optician

A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...

audience:optician

OHIP covers eye exams for Ontario seniors over 65 but covers nothing toward frames or lenses. Five counter scripts that move the conversation from 'I have OHIP' to a respectful,...

audience:optician

Veterans Affairs Canada's Program of Choice 14 covers vision care for eligible veterans, including multiple pairs and Rx sunglasses for medical conditions. A dispenser's step-by-step walkthrough.

audience:optician

The Non-Insured Health Benefits (NIHB) vision care program provides eyewear coverage to eligible First Nations and Inuit clients. This cheat sheet maps the 2026 frame allowance grid by province, pre-determination...