Give your customers a summary of your blog post
Give your customers a summary of your blog post
Give your customers a summary of your blog post
Latest Articles
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- audience:opening-soon
- audience:optician
- audience:owner
- country:canada
- pillar:marketing
- pillar:merchandising
- pillar:regulatory
- pillar:run-practice
- pillar:sell-frames
- pillar:style
- pillar:tools
- province:bc
- province:ontario
- province:quebec
- topic:automation
- topic:benchmarks
- topic:bill-36
- topic:billing
- topic:competition
- topic:direct-billing
- topic:fitting
- topic:insurance
- topic:inventory
- topic:margin
- topic:marketing
- topic:materials
- topic:msrp
- topic:nihb
- topic:odsp
- topic:ohip
- topic:opening
- topic:payments
- topic:pediatric
- topic:pos
- topic:pricing
- topic:ramq
- topic:scripts
- topic:seasonal
- topic:second-pair
- topic:shapes
- topic:sop
- topic:vac
- type:calculator
- type:guide
- type:interview
- type:report
- type:script
- type:template
The printable counter chart your dispensing team can use to guide face-shape conversations. Round, oval, square, heart, oblong, and diamond face shapes mapped to frame geometry that flatters each.
The reference guide Canadian dispensers can pull up at the counter mid-conversation. Properties, weight, durability, allergy considerations, price tier logic, and the dispensing tips per material.
A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...
OHIP covers eye exams for Ontario seniors over 65 but covers nothing toward frames or lenses. Five counter scripts that move the conversation from 'I have OHIP' to a respectful,...
Veterans Affairs Canada's Program of Choice 14 covers vision care for eligible veterans, including multiple pairs and Rx sunglasses for medical conditions. A dispenser's step-by-step walkthrough.
The Non-Insured Health Benefits (NIHB) vision care program provides eyewear coverage to eligible First Nations and Inuit clients. This cheat sheet maps the 2026 frame allowance grid by province, pre-determination...