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Latest Articles

audience:optician
pillar:sell-frames
topic:scripts
topic:second-pair
type:script
27 May 2026 By Peaks Editorial Team
The Second-Pair Script: 3 Steps That Doubled Capture Rate at One Newmarket Optical

A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...