Costco Optical undercuts independent dispensary pricing by roughly 25%. Independents can't match the price floor but they don't need to. Positioning, signage, scripts, and service moves that win on value.
Buying frames at $29 wholesale and pricing them across a 5-tier retail structure ($99 to $329) without eroding patient trust. The Peaks MSRP tier system, with rationale per tier and...
A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...
