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pillar:sell-frames

Costco Optical undercuts independent dispensary pricing by roughly 25%. Independents can't match the price floor but they don't need to. Positioning, signage, scripts, and service moves that win on value.

pillar:sell-frames

A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...