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topic:scripts

A case study from a Newmarket, ON optical that took second-pair capture rate from 14% to 29% in 90 days using a 3-step dispensing script. The script, the rationale, and...

topic:scripts

OHIP covers eye exams for Ontario seniors over 65 but covers nothing toward frames or lenses. Five counter scripts that move the conversation from 'I have OHIP' to a respectful,...